Successful online wine marketing relies on a good call to action

The Australian & New Zealand Grapegrower & Winemaker

Photo: © Warakorn Harnprasop/ Photo: © Warakorn Harnprasop/

E-COMMERCE is taking off for wine companies and consumers are increasingly interested in finding ways to buy wine online.

According to Wine Searcher, the global online wine market is worth about $5 billion and is expected to continue to grow at a rate of 30 per cent annually.

On the other hand, these sales still only represent less than 5 per cent of worldwide sales, which means online wine sales are still a relatively untapped business strategy.

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Posted on April 10, 2014, in Uncategorized. Bookmark the permalink. Leave a comment.

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