What to expect from Amazon’s anticipatory shipping patent?

As I learn ...

Earlier this year Amazon patented its “anticipatory shipping” solution, which basically comes down to Amazon shipping products even before customers have ordered them. Amazon will use an algorithm to pre-determine things that people want to buy, based on a mix of data including previous purchases, questionnaires, wish lists, browsing data, demographic data, etc.

Even though this “anticipatory shipping” concept is in its early stages, these are the more interesting aspects worth looking into:

  1. Anticipating demand – This algorithm will help Amazon to anticipate demand and, critically, the location where that demand is most likely to arise. Predicting user demand is the holy grail for most eCommerce or content businesses and Amazon is no exception. Amazon is looking to utilise its treasure chest of customer data – behavioural and demographic – to the fullest.
  2. Impact on distribution – It all depends on how exactly Amazon will implement its patent, but one can imagine that their…

View original post 293 more words

Advertisements

Posted on May 20, 2014, in Uncategorized. Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: