Do you need to be a celebrity for your app to be a success?

Geek on record

Why did Jelly become famous? And Medium? What about Square? What do they all have in common? They are all great products, that’s for sure, but there is something else: as it turns out, behind each of these awesome companies there is one of the co-founders of Twitter.

Are new tech products more successful when tech celebrities are behind them? Is it really possible for the same people to keep having several billion-dollar ideas? Do some of these ideas become famous businesses due in part to previous successes?

All these questions were popping in my head as I was reading the book “Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal” (I loved it by the way, although I’m not sure all that drama is actually true), and I would say that the answer is probably ‘yes’ for all of them.

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Posted on August 5, 2014, in Uncategorized. Bookmark the permalink. Leave a comment.

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