Do you need to be a celebrity for your app to be a success?
Why did Jelly become famous? And Medium? What about Square? What do they all have in common? They are all great products, that’s for sure, but there is something else: as it turns out, behind each of these awesome companies there is one of the co-founders of Twitter.
Are new tech products more successful when tech celebrities are behind them? Is it really possible for the same people to keep having several billion-dollar ideas? Do some of these ideas become famous businesses due in part to previous successes?
All these questions were popping in my head as I was reading the book “Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal” (I loved it by the way, although I’m not sure all that drama is actually true), and I would say that the answer is probably ‘yes’ for all of them.
View original post 436 more words